Za p\u0159\u00edtomnosti \u0159editele nejv\u011bt\u0161\u00edho sv\u011btov\u00e9ho \u0159et\u011bzce kav\u00e1ren, Howarda Schultze, \u010di z\u00e1stupce t\u00e9to spole\u010dnosti pro Spojen\u00e9 st\u00e1ty a Ameriky, Cliffa Burrowse, byl ve st\u0159edu 17. \u010dervence 2014 ofici\u00e1ln\u011b otev\u0159en v\u016fbec prvn\u00ed podnik Starbucks na \u00fazem\u00ed Kolumbie.<\/p>\n
![\"\"](\"https:\/\/asocheca.org\/cz\/wp-content\/uploads\/2014\/07\/cafe2.jpg\" "\\"cafe2\\"")
Jak s\u00e1m Schultz ozn\u00e1mil ji\u017e minul\u00fd srpen, v pr\u016fb\u011bhu n\u00e1sleduj\u00edc\u00edch p\u011bti let by v r\u016fzn\u00fdch \u010d\u00e1stech zem\u011b m\u011blo vzniknout 50 kav\u00e1ren. Celkov\u011b se po\u010d\u00edt\u00e1 s investic\u00ed 30 mili\u00f3n\u016f dolar\u016f a s vytvo\u0159en\u00edm v\u00edce ne\u017e tis\u00edce pracovn\u00edch m\u00edst.<\/p>\n
Fran\u0161\u00edzu Starbucks v Kolumbii provozuje spole\u010dnost Alsea, mexick\u00fd \u0159et\u011bzec restaurac\u00ed a kav\u00e1ren a jedna z nejmocn\u011bj\u0161\u00edch firem Mexika. Tak\u00e9 skupina Grupo Nutresa je zapojena do tohoto obchodu a to s 30 procentn\u00ed \u00fa\u010dast\u00ed. Colcaf\u00e9, jedna z latinskoamerick\u00fdch nadn\u00e1rodn\u00edch zna\u010dek, dod\u00e1v\u00e1 k\u00e1vu podnik\u016fm Starbucks\u00a0po cel\u00e9m sv\u011bt\u011b\u00a0u\u017e od roku 2008. V Kolumbii m\u00e1 spole\u010dnost \u010dty\u0159i z\u00e1vody na v\u00fdrobu k\u00e1vy: dv\u011b na k\u00e1vu rozpustnou a dv\u011b na pra\u017eenou a mletou k\u00e1vu.<\/p>\n
Hned prvn\u00ed podve\u010der po slavnostn\u00edm zah\u00e1jen\u00ed provozu Starbucks v Bogot\u011b v Parku 93 na severu m\u011bsta\u00a0museli lid\u00e9 \u010dekat na voln\u00e9 m\u00edsto a \u0159ada st\u00e1la a\u017e ven. Konkurence je ale v Kolumbii velik\u00e1.<\/p>\n Starbucks bude konkurovat hlavn\u011b mno\u017estv\u00edm, proto\u017ee ceny jsou zde obecn\u011b vy\u0161\u0161\u00ed ne\u017e ve v\u00fd\u0161e zm\u00edn\u011bn\u00fdch kav\u00e1rn\u00e1ch. Oby\u010dejn\u00e1 \u010dern\u00e1 rozpustn\u00e1 k\u00e1va, zn\u00e1m\u00e1 jako tinto, stoj\u00ed ve Starbucks 3.300 – 4.500 pesos (tedy cca 35 – 50 K\u010d), zat\u00edmco v kav\u00e1rn\u00e1ch Oma \u010di Juan Valdez si obdobn\u00fd n\u00e1poj m\u016f\u017eete po\u0159\u00eddit ji\u017e za 2.400 – 2.600 pesos (cca 26 – 30 K\u010d). Spole\u010dnost s\u00e1z\u00ed tak\u00e9 na fakt, \u017ee 100 procent prod\u00e1van\u00e9 k\u00e1vy je vyrobeno pr\u00e1v\u011b v Kolumbii.<\/p>\n Ka\u017ed\u00e1 zna\u010dka m\u00e1 sv\u00e9 p\u0159ednosti a atmosf\u00e9ru. Oma i Juan Valdez jsou konsolidovan\u00e9 spole\u010dnosti s pevn\u00fdm m\u00edstem na kolumbijsk\u00e9m trhu. Vzhledem k v\u00fdhledu do budoucna, kter\u00fd slibuje n\u00e1r\u016fst konzumace k\u00e1vy, se v\u0161ak nejsp\u00ed\u0161 \u017e\u00e1dn\u00e1 ze spole\u010dnost\u00ed nemus\u00ed nouze o z\u00e1kazn\u00edky ob\u00e1vat.<\/p>\n Zdroje: ElTiempo.com<\/a>, Dinero.com<\/a>, Pulzo.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Za p\u0159\u00edtomnosti \u0159editele nejv\u011bt\u0161\u00edho sv\u011btov\u00e9ho \u0159et\u011bzce kav\u00e1ren, Howarda Schultze, \u010di z\u00e1stupce t\u00e9to spole\u010dnosti pro Spojen\u00e9 st\u00e1ty a Ameriky, Cliffa Burrowse, byl ve st\u0159edu 17. \u010dervence 2014 ofici\u00e1ln\u011b otev\u0159en v\u016fbec prvn\u00ed podnik Starbucks na \u00fazem\u00ed Kolumbie. Jak s\u00e1m Schultz ozn\u00e1mil ji\u017e minul\u00fd srpen, v pr\u016fb\u011bhu n\u00e1sleduj\u00edc\u00edch p\u011bti let by v r\u016fzn\u00fdch \u010d\u00e1stech zem\u011b m\u011blo vzniknout 50…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1,4,5],"tags":[],"_links":{"self":[{"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/posts\/3323"}],"collection":[{"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/comments?post=3323"}],"version-history":[{"count":14,"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/posts\/3323\/revisions"}],"predecessor-version":[{"id":3374,"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/posts\/3323\/revisions\/3374"}],"wp:attachment":[{"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/media?parent=3323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/categories?post=3323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/tags?post=3323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/asocheca.org\/cz\/wp-content\/uploads\/2014\/07\/cafe3.jpg\" "\\"cafe3\\"")
Starbucks<\/a> je jednou z nejuzn\u00e1van\u011bj\u0161\u00edch a nejv\u011bt\u0161\u00edch spole\u010dnost\u00ed sv\u011bta, poch\u00e1z\u00ed ze Spojen\u00fdch st\u00e1t\u016f americk\u00fdch, a jej\u00ed zaveden\u00ed v Kolumbii nen\u00ed p\u0159ekvapen\u00edm vzhledem k dlouhodob\u00e9 spolupr\u00e1ci firmy s m\u00edstn\u00edmi p\u011bstiteli k\u00e1vy jako z\u00e1sobovateli. Kolumbijsk\u00e1 k\u00e1va m\u00e1 toti\u017e v\u00fdbornou kvalitu a m\u00edstn\u00ed lid\u00e9 ji z\u00e1rove\u0148 um\u00ed skv\u011ble p\u0159ipravit. Nav\u00edc ekonomick\u00fd r\u016fst, kter\u00fd Kolumbie za\u017e\u00edv\u00e1, je obrovsk\u00fd a z\u00e1kazn\u00edci cht\u011bj\u00ed jedine\u010dn\u00e9 obchody, podniky i z\u00e1\u017eitky.<\/p>\n![\"\"](\"https:\/\/asocheca.org\/cz\/wp-content\/uploads\/2014\/07\/cafe5.png\" "\\"cafe5\\"")
I dv\u011b hlavn\u00ed zna\u010dky kolumbijsk\u00fdch\u00a0kav\u00e1ren jsou mezi obyvateli zem\u011b velmi obl\u00edben\u00e9. Kav\u00e1rny Oma<\/a> m\u00edvaj\u00ed b\u011b\u017en\u011b stoly obsazen\u00e9. V nab\u00eddce najdete nejen k\u00e1vu, z\u00e1kusky \u010di pe\u010divo, ale tak\u00e9 \u0161irok\u00fd v\u00fdb\u011br z j\u00eddeln\u00edho l\u00edstku, od p\u0159edkrm\u016f, sal\u00e1t\u016f, n\u00e1poj\u016f, po pol\u00e9vky \u010di hlavn\u00ed chody.<\/p>\n![\"\"](\"https:\/\/asocheca.org\/cz\/wp-content\/uploads\/2014\/07\/cafe4.png\" "\\"cafe4\\"")
Podniky Juan Valdez<\/a> se zase sna\u017e\u00ed zd\u016fraznit \u201ckolumbijskost\u201d tak, aby si z\u00e1kazn\u00edci odnesli opravdov\u00fd z\u00e1\u017eitek ze \u0161\u00e1lku dokonal\u00e9 k\u00e1vy. N\u00e1v\u0161t\u011bvn\u00edci si mohou prohloubit znalosti r\u016fzn\u00fdch druh\u016f k\u00e1vy a poznat p\u0159ednosti ka\u017ed\u00e9 z nich d\u00edky\u00a0speci\u00e1ln\u00edm zp\u016fsob\u016fm\u00a0p\u0159\u00edpravy.<\/p>\n