{"id":5840,"date":"2016-05-19T11:47:57","date_gmt":"2016-05-19T09:47:57","guid":{"rendered":"https:\/\/asocheca.org\/cz\/?p=5840"},"modified":"2016-05-26T19:26:39","modified_gmt":"2016-05-26T17:26:39","slug":"bogota-korporativni-turismus","status":"publish","type":"post","link":"https:\/\/asocheca.org\/cz\/2016\/05\/bogota-korporativni-turismus\/","title":{"rendered":"Bogota mezi top destinacemi korporativn\u00edho turismu"},"content":{"rendered":"

\"Bogota-3\"Hlavn\u00ed m\u011bsto Kolumbie a ostatn\u011b cel\u00e1 zem\u011b za\u017e\u00edv\u00e1 boom v oblasti cestovn\u00edho ruchu. Ka\u017edoro\u010dn\u011b p\u0159ij\u00ed\u017ed\u00ed mili\u00f3ny zahrani\u010dn\u00edch turist\u016f poznat p\u0159\u00edrodn\u00ed kr\u00e1sy zem\u011b, d\u016fle\u017eit\u00e1 kolumbijsk\u00e1 m\u011bsta a koloni\u00e1ln\u00ed architekturu, nebo t\u0159eba kulturn\u00ed sv\u00e1tky a festivaly. \u010c\u00edm d\u00e1l \u010dast\u011bji se v\u0161ak zejm\u00e9na Bogota st\u00e1v\u00e1 tak\u00e9 c\u00edlem firemn\u00edch akc\u00ed a kongresov\u00e9 turistiky.<\/p>\n

Dokl\u00e1daj\u00ed to i m\u00edstn\u00ed statistiky, podle kter\u00fdch prim\u00e1rn\u00edm d\u016fvodem, pro\u010d cizinci Bogotu nav\u0161t\u011bvuj\u00ed, je pr\u00e1v\u011b obchod (42 % n\u00e1v\u0161t\u011bvn\u00edk\u016f) a d\u00e1le pak \u00fa\u010dast na kongresech a jin\u00fdch obdobn\u00fdch ud\u00e1lostech (27 % n\u00e1v\u0161t\u011bvn\u00edk\u016f). Jen v minul\u00e9m roce prob\u011bhlo v kolumbijsk\u00e9m hlavn\u00edm m\u011bst\u011b celkem 452 akc\u00ed, d\u00edky kter\u00fdm tak zaznamenaly r\u016fst nejen gastronomick\u00e9 slu\u017eby a hotelnictv\u00ed, ale tak\u00e9 dal\u0161\u00ed odv\u011btv\u00ed. M\u011bsto t\u00edmto zp\u016fsobem toti\u017e sv\u011btu ukazuje, \u017ee v mnoha sektorech, v r\u00e1mci kter\u00fdch se jednotliv\u00e9 veletrhy a kongresy po\u0159\u00e1daj\u00ed, pat\u0159\u00ed ke sv\u011btov\u00fdm l\u00eddr\u016fm a je \u00fasp\u011b\u0161n\u00fdm p\u0159\u00edkladem rozvoje cel\u00e9ho latinskoamerick\u00e9ho regionu. Zahrani\u010dn\u00ed podnikatel\u00e9 a odborn\u00edci tak do m\u011bsta zav\u00edtaj\u00ed nau\u010dit se n\u011bco nov\u00e9ho, ale tak\u00e9 sd\u00edlet sv\u00e9 vlastn\u00ed znalosti a zku\u0161enosti a uzav\u00edrat obchody a spolupr\u00e1ce.<\/p>\n

D\u00edky t\u011bmto pozitivn\u00edm trend\u016fm byl Bogot\u011b v lo\u0148sk\u00e9m roce ud\u011blen statut pozorovatele v r\u00e1mci exkluzivn\u00ed sv\u011btov\u00e9 s\u00edt\u011b m\u011bst, kter\u00e1 jsou l\u00eddry v cestovn\u00edm ruchu ud\u00e1lost\u00ed a akc\u00ed (a\u0165 u\u017e se jedn\u00e1 o kongresy, veletrhy nebo t\u0159eba festivaly), letos v dubnu se pak stala pr\u00e1voplatn\u00fdm \u010dlenem.<\/p>\n

\"Bogota-2\"V\u00a0sou\u010dasn\u00e9 dob\u011b tak figuruje na seznamu pojmenovan\u00e9m \u201eBestCities\u201c jako d\u016fle\u017eit\u00e1 destinace korporativn\u00edho turismu, nav\u00edc jako jedin\u00fd z\u00e1stupce Latinsk\u00e9 Ameriky.\u00a0Hodnot\u00edc\u00ed proces se p\u0159itom zam\u011b\u0159uje nejen na infrastrukturu a jej\u00ed kapacity, ale tak\u00e9 na p\u0159\u00edtomnost nejlep\u0161\u00edch sv\u011btov\u00fdch zna\u010dek, zku\u0161enosti s\u00a0po\u0159\u00e1d\u00e1n\u00edm v\u00fdznamn\u00fdch akc\u00ed, nebo t\u0159eba kulturn\u00ed a gastronomickou rozmanitost.<\/p>\n

S\u00ed\u0165 BestCities vznikla v\u00a0Austr\u00e1lii v\u00a0roce 2005 za \u00fa\u010delem podpory tohoto typu cestovn\u00edho ruchu a z\u00e1rove\u0148 s\u00a0c\u00edlem garantovat standardy kvality pro po\u0159\u00e1d\u00e1n\u00ed podobn\u00fdch akc\u00ed. To znamen\u00e1, \u017ee investo\u0159i i podnikatel\u00e9 by m\u011bli m\u00edt jistotu, \u017ee se jim v\u00a0dan\u00fdch lokalit\u00e1ch bude dob\u0159e da\u0159it a \u017ee se zde budou po\u0159\u00e1dat kvalitn\u011b zorganizovan\u00e9 akce na \u0161pi\u010dkov\u00e9 \u00farovni.<\/p>\n

Tato iniciativa sdru\u017euje moment\u00e1ln\u011b 11 m\u011bst sv\u011bta, krom\u011b Bogoty se jedn\u00e1 o Berl\u00edn (N\u011bmecko), Ciudad del Cabo (Ji\u017en\u00ed Afrika), Koda\u0148 (D\u00e1nsko), Dubaj (Spojen\u00e9 arabsk\u00e9 emir\u00e1ty), Edinburg (Skotsko), Houston (USA), Melbourne (Austr\u00e1lie), Singapur, Tokio (Japonsko), Vancouver (Kanada).<\/p>\n

\"Bogota-1\"<\/p>\n

V\u00a0r\u00e1mci snahy o pos\u00edlen\u00ed a etablov\u00e1n\u00ed pozice Bogoty nejen jako atraktivn\u00ed destinace pro sv\u011bt obchodu a kongresov\u00fd pr\u016fmysl, ale tak\u00e9 pro mezin\u00e1rodn\u00ed kulturn\u00ed sc\u00e9nu a cestovn\u00ed ruch obecn\u011b, se m\u011bsto staronov\u011b propaguje mottem \u201eBogota, 2600 metr\u016f bl\u00ed\u017e hv\u011bzd\u00e1m\u201c. Tento dob\u0159e zn\u00e1m\u00fd slogan z\u00a0roku 2008 p\u0159ich\u00e1z\u00ed v\u00a0pozm\u011bn\u011bn\u00e9 podob\u011b, aby o to v\u00edce zap\u016fsobil doma i v\u00a0zahrani\u010d\u00ed a nal\u00e1kal turisty na zdej\u0161\u00ed atrakce i nev\u0161edn\u00ed z\u00e1\u017eitky, kter\u00e9 m\u011bsto nab\u00edz\u00ed. Vizu\u00e1ln\u011b zna\u010dce dominuj\u00ed t\u0159i \u017elut\u00e9 hv\u011bzdy na modr\u00e9m pozad\u00ed. Modr\u00e1 m\u00e1 p\u0159ipom\u00ednat oblohu, ale tak\u00e9 reprezentovat modernost a inovace, \u017elut\u00e1 se pak vztahuje k\u00a0hudb\u011b, um\u011bn\u00ed, kultu\u0159e a sportu.<\/p>\n

Zdroje: ElTiempo.com-1<\/a>, ElTiempo.com-2<\/a>\u00a0(foto 3). Foto 1<\/a>, foto 2<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hlavn\u00ed m\u011bsto Kolumbie a ostatn\u011b cel\u00e1 zem\u011b za\u017e\u00edv\u00e1 boom v oblasti cestovn\u00edho ruchu. Ka\u017edoro\u010dn\u011b p\u0159ij\u00ed\u017ed\u00ed mili\u00f3ny zahrani\u010dn\u00edch turist\u016f poznat p\u0159\u00edrodn\u00ed kr\u00e1sy zem\u011b, d\u016fle\u017eit\u00e1 kolumbijsk\u00e1 m\u011bsta a koloni\u00e1ln\u00ed architekturu, nebo t\u0159eba kulturn\u00ed sv\u00e1tky a festivaly. \u010c\u00edm d\u00e1l \u010dast\u011bji se v\u0161ak zejm\u00e9na Bogota st\u00e1v\u00e1 tak\u00e9 c\u00edlem firemn\u00edch akc\u00ed a kongresov\u00e9 turistiky. Dokl\u00e1daj\u00ed to i m\u00edstn\u00ed statistiky, podle…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,5,15],"tags":[],"_links":{"self":[{"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/posts\/5840"}],"collection":[{"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/comments?post=5840"}],"version-history":[{"count":13,"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/posts\/5840\/revisions"}],"predecessor-version":[{"id":5856,"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/posts\/5840\/revisions\/5856"}],"wp:attachment":[{"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/media?parent=5840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/categories?post=5840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/tags?post=5840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}