{"id":9078,"date":"2020-02-23T14:22:46","date_gmt":"2020-02-23T13:22:46","guid":{"rendered":"https:\/\/asocheca.org\/cz\/?p=9078"},"modified":"2020-03-19T17:01:53","modified_gmt":"2020-03-19T16:01:53","slug":"kolumbijsky-start-up-projekt-pro-prirodni-turismus","status":"publish","type":"post","link":"https:\/\/asocheca.org\/cz\/2020\/02\/kolumbijsky-start-up-projekt-pro-prirodni-turismus\/","title":{"rendered":"Kolumbijsk\u00fd start-up projekt pro p\u0159\u00edrodn\u00ed turismus"},"content":{"rendered":"

\"\"Jeden z\u00a0deseti nejlep\u0161\u00edch start-up projekt\u016f zam\u011b\u0159en\u00fdch na oblast cestovn\u00edho ruchu na sv\u011bt\u011b poch\u00e1z\u00ed z\u00a0Kolumbie. Jedn\u00e1 se o platformu nazvanou Awake.travel<\/strong>, kter\u00e1 c\u00edl\u00ed na ekologick\u00fd turismus a na zachov\u00e1n\u00ed biodiverzity. Kolumbie je zn\u00e1m\u00e1 svou p\u0159\u00edrodn\u00ed rozmanitost\u00ed, tak\u017ee nab\u00edz\u00ed \u0159adu jedine\u010dn\u00fdch p\u0159\u00edrodn\u00edch destinac\u00ed. A Awake.travel se pr\u00e1v\u011b na takov\u00e1 m\u00edsta soust\u0159ed\u00ed. V\u00a0prosinci 2019 byl nav\u00edc tento projekt vybr\u00e1n odbornou porotou mezi deset finalist\u016f prvn\u00edho ro\u010dn\u00edku sout\u011b\u017ee o nejlep\u0161\u00ed start-up odv\u011btv\u00ed turismu, kter\u00fd je po\u0159\u00e1dan\u00fd Sv\u011btovou organizac\u00ed cestovn\u00edho ruchu ve spolupr\u00e1ci se skupinou Globalia.<\/p>\n

Kolumbijsk\u00fd n\u00e1vrh p\u0159itom prorazil v\u00a0konkurenci dal\u0161\u00edch t\u0159\u00ed tis\u00edc projekt\u016f ze 132 zem\u00ed sv\u011bta. Mezi dal\u0161\u00edmi finalisty se nach\u00e1zely projekty ze \u0160pan\u011blska, N\u011bmecka, Irska, Izraele, Velk\u00e9 Brit\u00e1nie \u010di Kanady. Celkov\u00fd v\u00edt\u011bz byl zvolen na Mezin\u00e1rodn\u00edm veletrhu cestovn\u00edho ruchu Fitur na konci ledna v\u00a0Madridu. Akce se z\u00fa\u010dastnili nejen sv\u011btov\u00ed l\u00edd\u0159i ve\u0159ejn\u00e9ho a soukrom\u00e9ho sektoru, ale tak\u00e9 potenci\u00e1ln\u00ed investo\u0159i. Prvn\u00ed m\u00edsto nakonec p\u0159ipadlo izraelsk\u00e9mu projektu Refundit, ale u\u017e samotn\u00e1 nominace zajistila i ostatn\u00edm projekt\u016fm mno\u017estv\u00ed kontakt\u016f, potenci\u00e1ln\u00edch investic a tak\u00e9 je zviditelnila v\u00a0r\u00e1mci odv\u011btv\u00ed.<\/p>\n

\"\"Podle jednoho ze zakladatel\u016f se iniciativa Awake sna\u017e\u00ed propojit cestovatele, kte\u0159\u00ed se nach\u00e1z\u00ed v\u00a0Kolumbii, s\u00a0hostiteli (tedy oper\u00e1tory, pr\u016fvodci, hotely) v\u00a0r\u016fzn\u00fdch p\u0159\u00edrodn\u00edch destinac\u00edch po cel\u00e9 zemi. Vy\u0161\u0161\u00ed z\u00e1m\u011br pak spo\u010d\u00edv\u00e1 v\u00a0poskytnut\u00ed podn\u011bt\u016f k\u00a0zachov\u00e1n\u00ed p\u0159\u00edrodn\u00edho prost\u0159ed\u00ed. Cel\u00fd projekt vznikl u\u017e p\u0159ed des\u00edti lety, ale na za\u010d\u00e1tku ne\u0161lo o technologickou platformu, ale o b\u011b\u017en\u00e9ho turistick\u00e9ho oper\u00e1tora. I tak se ale pracovn\u00ed t\u00fdm od po\u010d\u00e1tku zam\u011b\u0159il na t\u011b\u017eko dostupn\u00e9\u00a0 p\u0159\u00edrodn\u00ed a vzd\u00e1len\u00e9 destinace, kter\u00e9 nebyly p\u0159\u00edli\u0161 propagovan\u00e9 a nenach\u00e1zely se tak na tradi\u010dn\u00edch turistick\u00fdch tras\u00e1ch. Postupn\u011b si zakladatel\u00e9 v\u0161imli, \u017ee pr\u00e1v\u011b cestovn\u00ed ruch st\u00e1l za rozd\u00edly v\u00a0n\u011bkter\u00fdch soci\u00e1ln\u00edch oblastech. N\u011bkte\u0159\u00ed pr\u016fvodci a jin\u00ed oper\u00e1to\u0159i se toti\u017e d\u0159\u00edve v\u011bnovali expanzivn\u00edmu chovu dobytka, k\u00e1cen\u00ed les\u016f, neleg\u00e1ln\u00edmu lovu a podobn\u011b.<\/p>\n

V\u00a0roce 2016 se zakladatel\u00e9 rozhodli pro technologickou transformaci a p\u0159ihl\u00e1sili se do iniciativy Booking Booster, za kterou stoj\u00ed technologick\u00e1 spole\u010dnost z\u00a0Nizozem\u00ed, kter\u00e1 pom\u00e1h\u00e1 udr\u017eiteln\u00fdm podnikatelsk\u00fdm projekt\u016fm. Awake.travel byl p\u0159itom jedin\u00fdm oper\u00e1torem z\u00a0Kolumbie, obdr\u017eel cenu ve v\u00fd\u0161i 300 tis\u00edc eur, kterou zakladatel\u00e9 investovali do sv\u00e9ho projektu. V\u0161e funguje takto: Awake nav\u0161t\u00edv\u00ed a pozn\u00e1 hostitele v\u00a0r\u016fzn\u00fdch p\u0159\u00edrodn\u00edch destinac\u00edch. Cestovatel vstoup\u00ed na str\u00e1nku, vybere si dle sv\u00fdch preferenc\u00ed a rezervuje si cestu.<\/p>\n

\"\"Platforma pak za\u0161le textovou zpr\u00e1vu hostiteli, p\u0159\u00edpadn\u011b si s hostitelem rezervaci potvrd\u00ed telefonicky nebo prost\u0159ednictv\u00edm emailu. N\u00e1sledn\u011b vygeneruje odkaz na zaplacen\u00ed pro cestovatele a pot\u00e9 u\u017e se mohou oba dva setkat. Samotn\u00e1 str\u00e1nka pak l\u00e1k\u00e1 objevit kr\u00e1sy nejrozmanit\u011bj\u0161\u00ed zem\u011b sv\u011bta na metr \u010dtvere\u010dn\u00ed, zemi k\u00e1vy, kv\u011btin i smaragd\u016f, ale taky zemi, kter\u00e1 m\u00e1 hory, pl\u00e1\u017ee, pralesy, pou\u0161t\u011b, n\u00ed\u017einy i n\u00e1dhern\u00e9 ostrovy. Nab\u00edz\u00ed tak netradi\u010dn\u00ed prohl\u00eddky zaj\u00edmavost\u00ed m\u011bst, v\u00fdlety do p\u0159\u00edrody i del\u0161\u00ed cesty za pozn\u00e1n\u00edm Amazonie, pob\u0159e\u017e\u00ed Pacifiku i Karibiku, k\u00e1vov\u00e9 oblasti, cesty do pou\u0161tn\u00edch oblast\u00ed, vysok\u00fdch hor, za indi\u00e1nsk\u00fdmi komunitami i archeologick\u00fdmi vykop\u00e1vkami. V\u00edce informac\u00ed z\u00edsk\u00e1te p\u0159\u00edmo na webov\u00e9 str\u00e1nce awake.travel<\/a>.<\/p>\n

Zdroj: ElTiempo.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jeden z\u00a0deseti nejlep\u0161\u00edch start-up projekt\u016f zam\u011b\u0159en\u00fdch na oblast cestovn\u00edho ruchu na sv\u011bt\u011b poch\u00e1z\u00ed z\u00a0Kolumbie. Jedn\u00e1 se o platformu nazvanou Awake.travel, kter\u00e1 c\u00edl\u00ed na ekologick\u00fd turismus a na zachov\u00e1n\u00ed biodiverzity. Kolumbie je zn\u00e1m\u00e1 svou p\u0159\u00edrodn\u00ed rozmanitost\u00ed, tak\u017ee nab\u00edz\u00ed \u0159adu jedine\u010dn\u00fdch p\u0159\u00edrodn\u00edch destinac\u00ed. A Awake.travel se pr\u00e1v\u011b na takov\u00e1 m\u00edsta soust\u0159ed\u00ed. V\u00a0prosinci 2019 byl nav\u00edc tento projekt…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1,4,15],"tags":[],"_links":{"self":[{"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/posts\/9078"}],"collection":[{"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/comments?post=9078"}],"version-history":[{"count":9,"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/posts\/9078\/revisions"}],"predecessor-version":[{"id":9090,"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/posts\/9078\/revisions\/9090"}],"wp:attachment":[{"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/media?parent=9078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/categories?post=9078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asocheca.org\/cz\/wp-json\/wp\/v2\/tags?post=9078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}